We can transform the way you and the world see your brand.

We love CPG and food and beverage brands that have something to say, not just something to sell.

We can transform the way you and the world see your brand.

We love CPG and food & beverage brands that have something to say, not just something to sell.

Foodluma

Brand Identity, Brand Strategy, Messaging

Oak Knoll

Brand Identity, Brand Strategy, Messaging, Packaging, Website

New Leaf Tree Syrups

Brand Identity, Brand Strategy, Packaging, Photography, Print, Tradeshow

Blake Hill Farm Preserves

Brand Strategy, Packaging, Photography, Print, Tradeshow, Website

Vermont Smoke & Cure

Packaging, Print

St. Elmo Steak House

Brand Strategy, Packaging, Print

Effie’s Homemade

Brand Identity, Packaging, Photography

Vermont Nut Free

Brand Strategy, Packaging, Photography, Print, Tradeshow

Shelburne Vineyard

Brand Strategy, Packaging, Print

Fairy Tale Farm

Brand Strategy, Packaging

VIEW ALL WORK

Foodluma

Brand Identity, Brand Strategy, Messaging

Oak Knoll

Brand Identity, Brand Strategy, Messaging, Packaging, Website

New Leaf Tree Syrups

Brand Identity, Brand Strategy, Packaging, Photography, Print, Tradeshow

Blake Hill Farm Preserves

Brand Strategy, Packaging, Photography, Print, Tradeshow, Website

Vermont Smoke & Cure

Packaging, Print

St. Elmo Steak House

Brand Strategy, Packaging, Print

Effie’s Homemade

Brand Identity, Packaging, Photography

Vermont Nut Free

Brand Strategy, Packaging, Photography, Print, Tradeshow

Shelburne Vineyard

Brand Strategy, Packaging, Print

Fairy Tale Farm

Brand Strategy, Packaging

VIEW ALL WORK

How Rival is Different

Rival goes deeper into organizations to shape brand and innovation from the inside out.

I’m celebrating my 16th year as a solopreneur! I’ve had the chance to work with clients as small as they come and as large as I’d like to. What I’ve learned is the greatest brands are so much more than products— they’re ideas. Ideas that started in the smallest of moments and end up touching people around the world.

This kind of impact will never be built around aesthetics alone. And that’s what some agencies and designers get wrong. They stuff “branding” into a logo design, plaster it on your “touchpoints” and throw your business a hail mary into the future. Money gets spent, wheels spin and real business challenges never get resolved. That’s not where I want my work (or your brand) to land.

I work from the inside-out. We’ll answer the biggest business questions bouncing around your head about about why you exist, who you are for, what you do, and how you show up. From your positioning in the competitive landscape around you. From your brand DNA and the culture of your company to your personal fire and customers that can take you further.

I’ll inspire bigger thinking because that’s exactly how you need to show up on today’s busy CPG radar. I align stakeholders and extract the raw DNA of your brand— collaboratively. Then we’ll activate your brand with award-winning design to attract and entice the people that are looking for what you have.

How Rival is Different

Rival goes deeper into organizations to shape brand and innovation from the inside out.

I’m celebrating my 16th year as a solopreneur! I’ve had the chance to work with clients as small as they come and as large as I’d like to. What I’ve learned is the greatest brands are so much more than products— they’re ideas. Ideas that started in the smallest of moments and end up touching people around the world.

This kind of impact will never be built around aesthetics alone. And that’s what some agencies and designers get wrong. They stuff “branding” into a logo design, plaster it on your “touchpoints” and throw your business a hail mary into the future. Money gets spent, wheels spin and real business challenges never get resolved. That’s not where I want my work (or your brand) to land.

I work from the inside-out. We’ll answer the biggest business questions bouncing around your head about about why you exist, who you are for, what you do, and how you show up. From your positioning in the competitive landscape around you. From your brand DNA and the culture of your company to your personal fire and customers that can take you further.

I’ll inspire bigger thinking because that’s exactly how you need to show up on today’s busy CPG radar. I align stakeholders and extract the raw DNA of your brand— collaboratively. Then we’ll activate your brand with award-winning design to attract and entice the people that are looking for what you have.

Our clients. Our Community.

Rival is proud that so many large and small brands in the CPG, food and beverage and outdoor
industries have placed their faith in what we do. They each reach for something great and impact
our world in their own unique ways and we’re glad we’ve been able to help them do that.

Rival is proud that so many large and small brands in the CPG, food and beverage and outdoor industries have placed their faith in what we do. They each reach for something great and impact our world in their own unique ways and we’re glad that we’ve been able to help them do that.

In the CPG Community

Nothing makes me feel better than bringing concepts to daylight that will help businesses and their leaders grow.
I engage with select organizations that help me manifest my desire to give back.

Board of Directors
and Member

Mentor

Impact Mentor

Partner & Mentor

Mentor & Member

Member

In the CPG Community

Nothing makes me feel better than bringing concepts to daylight that will help businesses and their leaders grow. I engage with select organizations that help me manifest my desire to give back.

Board of Directors
and Member

Mentor

Impact Mentor

Partner & Mentor

Strengthen Your Brand and Your Leadership

Mentor & Member

Member

Brand Strategy workbooks that will inspire you.

The RIVAL UP! Your Brand® workbooks amass over 80 pages of challenging exercises and questions focused on creating a brand strategy that will help you and your business grow. Each workbook is filled with the guidance you need to connect the dots between your Company, Customer and Competition and to start thinking like a brand.

LEARN MORE

Strengthen Your Brand

Brand Strategy workbooks that will inspire you.

The RIVAL UP! Your Brand® workbooks amass over 80 pages of challenging exercises and questions focused on creating a brand strategy that will help you and your business grow. Each workbook is filled with the guidance you need to connect the dots between your Company, Customer and Competition and to start thinking like a brand.
LEARN MORE