Foodluma

McKenna Marketing, a national specialty food broker, was operating under three individually named entities across the U.S. In an effort to create a unified culture and to market themselves as a national brokerage powerhouse Cardoos McKenna, McKenna Marketing and Midwest Specialty wanted to rename and rebrand to signal that they could provide a new and more robust level of partnership to their multi-regional client base.

We used our Rival Up! Your Brand platform of workshops with their team of principles and management to identify their big idea and to explore and develop the internal culture that would support it and messaging that would bring it into life.