Workbooks
The Hidden Brand workbooks will help clarify the Big Brand Ideas that you want to share with the world.
The workbooks provide clarity and sharpen your focus on Rival's 3Cs of brand strategy; Your Company, Customer and Competition. They will inspire the engaged and clear thinking that all business owners, marketers and founders need to take their vision of success into the future.
Your brand's ecosystem.
The concept that inspired these workbooks is that every business has a Big Brand Idea at its heart and it relies on an ecosystem of supporting ideas to flourish and grow. This ecosystem is built through the knowledge and understanding of Rival's 3Cs: Company, Competition and Customer - of brand strategy.
Learn how the 3Cs relate to one another and work through the exercises that will help you create the ecosystem for your business and brand idea.
This strategic foundation will help you make empowered decisions based on tangible and meaningful ideas.
What to expect.
The Workbook Reality
Beyond fill-in-the-blank fluff.
Most brand workbooks only contain a series of "brand" questions with fill-in-the-blank spaces for answers. They don't provide the context you need to understand how all of your answers are suppose to inspire real-world insights that move you forward. Imagine being given a tool to build something but no explanation on how to use the tool.
The Hidden Brand workbooks explain why the brand concepts connecting the "3Cs" are so important. The present clear ways to use the information to answer critical business questions and support a growing business by developing your brand strategy.
Learn more by downloading this free PDF that outlines the content of the full workbook series and provides a quick exercise that demonstrates the kind of thinking they will ask of you.
Testimonials
... the most comprehensive and founder friendly brand development resource I've ever used. It is thorough without being overwhelming, it is self guided without being prescriptive, and it can provide a solid brand foundation for any team regardless of their marketing experience. Access to the workbooks with guidance from creator, Steve Redmond, is one of the most valuable opportunities we provide to the founders in our Accelerator Cohorts.
... a MUST! Shifting mindsets from the WHAT to the WHY of a product or service can be a heavy lift, and Steve’s clear, accessible framework helps all those striving to define a brand, new entrepreneurs to seasoned marketers alike, get clear on the deeper meaning of why one does what one does, who is an ideal customer, and why would the ideal customer care!
... incredibly valuable and worthwhile. The exercises allowed our team of ``non-branding experts`` to approach previously daunting branding concepts in a very concrete and methodical manner. The guidance and interactive nature of the information presented added tremendous value compared to simply reading information and materials. I would highly recommend this book for any startup or founder who isn't a branding expert or if you're looking for any extra guidance in establishing and/or strengthening your brand.
I was impressed by the whole thing. I've seen and gone through several other branding / marketing guides and these are the best guided, soup-to-nuts, resource I've found. Each activity fed into the next and gave methe confidence to invest the time needed to get a great outcome.