Effie’s Homemade

Effie’s Homemade, a lovely 100% woman-owned business, found that their category and customer was changing. Their biscuits are amazing, and they needed a refresh of their packaging to keep them directed towards the significant opportunities in front of them. It was important for us to capture a more modern snapshot of this brand while also maintaining the spirit of Effie, the mother and biscuit maker that inspired the brand from the beginning. We evolved the primary brand logo and packaging to start and have since been asked to steward the brand as they continue to grow.

BRAND IDENTITY
PACKAGING
ADVERTISING
PHOTOGRAPHY
POINT-OF-SALE