What I Do
I bring you the logic of a strategist and the creativity of a designer.
I'm Steve Redmond. Rival is my brand strategy and design consulting studio. I work with CPG and food and beverage brands to explore growth through solving their most pressing brand challenges. From culture and strategy to identity and packaging, I help discover and ignite brand ideas that catch fire in today's markets. I know it's the idea behind what you do that people buy into. Your product is the souvenir.
What I Do
I bring you the logic of a strategist and the creativity of a designer.
I'm Steve Redmond. Rival is my brand strategy and design consulting studio. I work with CPG and food and beverage brands to explore growth through solving their most pressing brand challenges. From culture and strategy to identity and packaging, I help discover and ignite brand ideas that catch fire in today's markets. I know that it’s the idea behind what you do that people buy into. Your product is the souvenir.
Who I Work With
I work with CPG and food & beverage businesses that are ready to imagine and build their vision of the future.
It takes a commitment from you to build a culturally- and community-relevant CPG brand. You’re not hiring me to design a logo. You’re looking for a partner that sees what you don’t, gets as energized about your ideas as you do, and knows how to merge our expertise with yours to create a clear and concise brand people will get excited about.
Who I Work With
I work with CPG and food & beverage businesses that are ready to imagine and build their vision of the future.
It takes a commitment from you to build a culturally- and community-relevant CPG brand. You’re not hiring me to design a logo. You’re looking for a partner that sees what you don’t, gets as energized about your ideas as you do, and knows how to merge our expertise with yours to create a clear and concise brand people will get excited about.
Who I Help Most
There are inflection points where branding can most impact your company’s growth and leadership.
To create something from the ground up you need a solid and strategically built brand platform that can hold everything to come. Our frameworks and workshops engage and teach at the same time. Brands led by founders who understand their brand are more successful than ones that aren’t.
Innovating is imperative. Understanding how your brand can grow while remaining connected to your audience keeps them engaged and turns loyalty into love. Expanding through new products and experiences starts a new dialogue that’s even more critical to get right. Consistency wins.
From evolution to revolution, sometimes a change in direction makes you a stronger brand. Shifting perspectives means creating a new narrative and platform to accelerate that change and supporting it with design that elevates and captures the intended journey.
Who I Help Most
There are inflection points where branding can most impact your company’s growth and leadership
To create something from the ground up you need a solid and strategically built brand platform
that can hold everything to come. Our frameworks and workshops engage and teach at the same time.
Brands led by founders who understand their brand are more successful than ones that aren’t.
Innovating is imperative. Understanding how your brand can grow while remaining connected to
your audience keeps them engaged and turns loyalty into love. Expanding through new products
and experiences starts a new dialogue that’s even more critical to get right. Consistency wins.
From evolution to revolution, sometimes a change in direction makes you a stronger brand.
Shifting perspectives means creating a new narrative and platform to accelerate that change and
supporting it with design that elevates and captures the intended journey.
What’s My Superpower?
I’m a designer who enjoys data. Teaching clients how to lead their brand forward is the most powerful thing I do. It’s a “teach how to fish” kind of thing. I value…
What’s My Superpower?
I’m a designer who enjoys data. I believe teaching clients how to lead their brand forward is the most powerful thing I do. It’s a “teach how to fish” kind of thing.
I value…
Courage
Brands and people have the power to change their categories, create new ones, or reshape society. I’m fueled by the ones courageous enough to do it.
Courage
Brands and people have the power to change their categories, create new ones, or reshape society. I’m fueled by the ones courageous enough to do it.
Intelligence
Information is all around us, so inspiration is everywhere in data, in the past, in people, and in the world around us. Curiosity, intelligence, and intuition are the keys to harnessing it.
Intelligence
Information is all around us, so inspiration is everywhere in data, in the past, in people, and in the world around us. Curiosity, intelligence, and intuition are the keys to harnessing it.
Creativity
There are limits to much of the human experience; not the human imagination. Its boundlessness is where we’ll find solutions to even the most complex challenges.
Creativity
There are limits to much of the human experience; not the human imagination. Its boundlessness is where we’ll find solutions to even the most complex challenges.
Potential
What can be more important than fully understanding and realizing the role you have in leading your brand forward? Unlocking this potential for company leadership is about belief, clarity and intention.
Potential
What can be more important than fully understanding and realizing the role you have in leading your brand forward? Unlocking this potential for company leader-ship is about belief, clarity and intention