The Market and Your Unique Selling Proposition

This workbook will help you answer the questions, “How different are we and what value do we bring?” Objectively determining your strongest differentiation points isn’t easy. Often, your perspective can be skewed by personal feelings and beliefs. This is a simple guide for seeing what’s around you, how you compare, and where you might excel.

What’s Included:

• 24-page workbook
• 25 Differentiator strategies
• The sources and questions for a competitive audit
• 4 competitor analysis forms
• 4 SWOT analysis fillable templates with detailed instructions
• Write your own unique selling proposition(s)

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$145.00