Workbook 02: Company
Your Personality & Archetypes
Establishing the human traits embedded in your brand will make you better at connecting to humans. Go figure! Archetypes are a proven tool for understanding the character and role that your brand is meant to play out in the world. The personality spectrum exercise will define the way you show up and inform how you should look and sound when you do.
What’s Included:
• 24-page workbook
• Deep dive into 12 primary archetypes
• Core & influencer archetype exercise
• Brand personality exercise
• Archetypes and your touchpoints
1
$145.00
Workbook 02: Company
Your Personality & Archetypes
Establishing the human traits embedded in your brand will make you better at connecting to humans. Go figure! Archetypes are a proven tool for understanding the character and role that your brand is meant to play out in the world. The personality spectrum exercise will define the way you show up and inform how you should look and sound when you do.
What’s Included:
• 24-page workbook
• Deep dive into 12 primary archetypes
• Core & influencer archetype exercise
• Brand personality exercise
• Archetypes and your touchpoints
1
$145.00
Other Volumes and Bundles
Company Workbook 01:
Purpose, Vision, Mission & Values
$145.00
Company Workbook Bundle
Workbooks 01 & 02
$275.00
Workbook 03: Competition
The Market and Your Differentiation
$145.00
Workbook 04: Customer
Ideal Customers and Value Propositions
$95.00
Complete Workbook Series
Digital
$495.00
Complete Workbook Series
Printed with Binder Included
Coming Soon
Stay Connected
Receive additional workbook insights and bonus supplements to your purchase.
Stay Connected
Receive additional workbook insights and bonus supplements to your purchase.