Customer Workbook 04 Your Customer and Value Propositions

Workbook 04: Customer

Ideal Customers & Value Propositions

This workbook will help you answer the question, “How different are we?” Objectively determine your strongest differentiation points is not easy. Often times your perspective can be skewed by personal feelings and beliefs. This is a simple guide for seeing what’s around you, how you compare, and where you might excel.

What’s Included:

• 16-page workbook
• 2 Customer profile templates
• Understanding value propositions
• 2 Value proposition exercises & templates
• Functional & emotional messaging exercises

1

$95.00

Workbook 04: Customer

Ideal Customers and Your
Value Propositions

This workbook will help you answer the question, “How different are we?” Objectively determine your strongest differentiation points is not easy. Often times your perspective can be skewed by personal feelings and beliefs. This is a simple guide for seeing what’s around you, how you compare, and where you might excel.

What’s Included:

• 16-page workbook
• 2 Customer profile templates
• Understanding value propositions
• 2 Value proposition exercises & templates
• Functional & emotional messaging exercises

1

$95.00

Other Volumes and Bundles

Company Workbook 01:
Purpose, Vision, Mission & Values
$145.00

Company Workbook 02 Personality and Archetypes

Company Workbook 02:
Personality & Archetype
$145.00

Company Workbook Bundle
Workbooks 01 & 02
$275.00

Competition Workbook 03 The Market and Your Differentiation

Workbook 03: Competition
The Market and Your Unique Selling Proposition
$145.00

Complete Rival Up! Series Print Edition w/ Binder
Coming Soon

Stay Connected

Receive additional workbook insights and bonus supplements to your purchase.

    Stay Connected

    Receive additional workbook insights and bonus supplements to your purchase.