Live Young Kitchen

There is so much to love about Live Young Kitchen. As a brand devoted to simplicity and ease, Live Young Kitchen makes incredible “staple alternatives” that are nutrient dense, low or no sugar, no oils or artificial anything. From pasta sauces and salad dressings to soup starters and condiments, the Live Young Kitchen option makes choosing better health an easy decision to make. The category is brimming with competition and the market has gone from “trend” to “movement”. We wanted to communicate the minimalist approach to ingredients and the “clean label” approach to recipes with a softer and less aggressive look and bright, breathable label design. The white space allows for the primary ingredient and flavor profile to shine and the illustration technique brings a hand-made element to the overall communication. Since launch, Live Young Kitchen has opened a café where we were asked to bring the industrial space to life with cues that embody their philosophy as well as help them “own” the space.

COLLATERAL DESIGN
MARKET DISPLAYS
INTERIOR BRANDING