Woods Edge Farm

Project

Woods Edge Farm.

Let’s get the important information out of the way first. Woods Edge Farm makes amazing pesto! It’s so good! We were asked to help prepare Wood’s Edge Farm for their retail push. If there’s one idea early stage food producers should know it’s that going from a farmer’s market to grocery is a HUGE step.

We took Wood’s Edge through our RIVAL UP! Your Brand process and developed a brand platform that provided the direction for their internal brand platform as well as their external brand messaging. The visual of their pesto was really quite stunning so we pursued packaging that would allow for customers to see its texture and highlight its natural color.

BRAND STRATEGY
BRAND IDENTITY
COLLATERAL DESIGN
PACKAGE DESIGN
TRADESHOW

Project

Woods Edge Farm.

Let’s get the important information out of the way first. Woods Edge Farm makes amazing pesto! It’s so good! We were asked to help prepare Wood’s Edge Farm for their retail push. If there’s one idea early stage food producers should know it’s that going from a farmer’s market to grocery is a HUGE step. We took Wood’s Edge through our RIVAL UP! Your Brand process and developed a brand platform that provided the direction for their internal brand platform as well as their external brand messaging. The visual of their pesto was really quite stunning so we pursued packaging that would allow for customers to see its texture and highlight its natural color.

BRAND STRATEGY
BRAND IDENTITY
COLLATERAL DESIGN
PACKAGE DESIGN
TRADESHOW