Northwoods Apiaries

Project

Northwoods Apiaries.

Can honey be confusing? Maybe it can if you make four types. Northwoods Apiaries came to us for a brand identity and a packaging challenge—can our packaging take on the challenge of teaching the consumer about our products and still feel fun and approachable? Is there any doubt that our response was, “Of course!” A quick spin of the packaging and you have a mini dictionary of honey types and their uses all wrapped up in a colorful, simple design. Just what the queen bee ordered.


PACKAGE DESIGN

Project

Northwoods Apiaries.

Can honey be confusing? Maybe it can if you make four types. Northwoods Apiaries came to us for a brand identity and a packaging challenge—can our packaging take on the challenge of teaching the consumer about our products and still feel fun and approachable? Is there any doubt that our response was, “Of course!” A quick spin of the packaging and you have a mini dictionary of honey types and their uses all wrapped up in a colorful, simple design. Just what the queen bee ordered.

BRAND IDENTITY
PACKAGE DESIGN