Project
JK Adams Company
JK Adams Company.
The Challenge:
The J.K.Adams reputation was solidly rooted in their heritage and industry-leading quality. With those two solid brand pillars they needed a way to evolve into the 70 year old cutting board manufacturer that was ready for a new future. Like many legacy brands, they found themselves in a changing environment with new competitive brands and customers coming into a marketplace.
The Solution:
A thorough brand analysis was completed which included competitive research and audits, internal and stakeholder interviews, SWOT analysis, and a new brand strategy platform ready for new conversations. We discovered that beyond manufacturing cutting boards, J.K.Adams provided their customers with an expertly curated online and brick-and-mortar kitchen store full of products to support a modern culinary lifestyle. In an era when the kitchen is the core of the home for family and friend gatherings, this advantage allowed J.K Adams to stand out as a true point of culinary and lifestyle inspiration. The new tagline, “For Your Kitchen, Home, and Life” has given them a platform to connect with their current and new customers on variety of truly meaningful levels.
The Results:
The new brand platform gave J.K Adams a new way to speak to the market with a variety of value propositions to focus on and deliver though content and product development. Upon hiring a new product designer, J.K Adams began to renew their role as industry leaders with new products that delivered on values and design principles that catered to a wider variety of customers.
BRAND IDENTITY
BRAND STRATEGY
COLLATERAL DESIGN
PACKAGE DESIGN
TRADESHOW
Project
JK Adams Company.
The Challenge:
The J.K.Adams reputation was solidly rooted in their heritage and industry-leading quality. With those two solid brand pillars they needed a way to evolve into the 70 year old cutting board manufacturer that was ready for a new future. Like many legacy brands, they found themselves in a changing environment with new competitive brands and customers coming into a marketplace.
The Solution:
A thorough brand analysis was completed which included competitive research and audits, internal and stakeholder interviews, SWOT analysis, and a new brand strategy platform ready for new conversations. We discovered that beyond manufacturing cutting boards, J.K.Adams provided their customers with an expertly curated online and brick-and-mortar kitchen store full of products to support a modern culinary lifestyle. In an era when the kitchen is the core of the home for family and friend gatherings, this advantage allowed J.K Adams to stand out as a true point of culinary and lifestyle inspiration. The new tagline, “For Your Kitchen, Home, and Life” has given them a platform to connect with their current and new customers on variety of truly meaningful levels.
The Results:
The new brand platform gave J.K Adams a new way to speak to the market with a variety of value propositions to focus on and deliver though content and product development. Upon hiring a new product designer, J.K Adams began to renew their role as industry leaders with new products that delivered on values and design principles that catered to a wider variety of customers.
BRAND IDENTITY
BRAND STRATEGY
COLLATERAL DESIGN
PACKAGE DESIGN
TRADESHOW
