Workbook 04:
The Customer and Your Value Propositions
This workbook will help you answer the question, “How different are we?” Objectively determine your strongest differentiation points is not easy. Often times your perspective can be skewed by personal feelings and beliefs. This is a simple guide for seeing what’s around you, how you compare, and where you might excel.
What’s Included:
- 16-page workbook
- 2 Customer profile templates
- Understanding value propositions
- 2 Value proposition exercises & templates
- Functional & emotional messaging exercises
1
$95.00
Workbook 04:
The Customer and Your Value Propositions
This workbook will help you answer the question, “How different are we?” Objectively determine your strongest differentiation points is not easy. Often times your perspective can be skewed by personal feelings and beliefs. This is a simple guide for seeing what’s around you, how you compare, and where you might excel.
What’s Included:
- 16-page workbook
- 2 Customer profile templates
- Understanding value propositions
- 2 Value proposition exercises & templates
- Functional & emotional messaging exercises
1
$95.00
Other Volumes and Bundles
Workbook 01:
Your Purpose, Vision, Mission, Values
$145.00
Workbook 02:
Your Brand’s Personality
$145.00
Workbooks 01 & 02 Bundle:
The Heart of Your Brand and Your Brand’s Personality
$275.00
Workbook 03:
The Competition and Your Unique Selling Points
$145.00
Complete Workbook Series
Digital
$495.00
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Stay Connected
Receive additional workbook insights and bonus supplements to your purchase.