Complete RIVAL UP!
Workbook Series

Book 01: Purpose, Vision, Mission, Values
Book 02: Personality and Archetypes
Book 03: Competition
Book 04: Customer

You are ready to take your brand strategy knowledge to the next level for your business and this is how to do it. This entire bundle provides you everything you need to explore the core elements of brand strategy. Develop your understanding of the 3Cs— Company, Competition and Customer, and how they impact your business as a foundation to actionable strategies for growth.

The mind, once stretched by a new idea, never returns to its original dimensions.” -Ralph Waldo Emerson

What’s Included:

• 88 pages of brand strategy guidance, insights and exercises that will fill gaps in your thinking,
turn ideas into insights, bring structure to your decision making, and drive more purpose and passion into your brand.

• Develop knowledge about your Company, Competition and Customer
• Deep Drive on 12 Primary Archetypes
• How to Use Archetypes to Grow Your Business
• Examples of Famous Brand Archetypes
And More…

1

$495.00

Complete RIVAL UP!
Workbook Series

Book 01: Purpose, Vision, Mission, Values
Book 02: Personality and Archetypes
Book 03: Competition
Book 04: Customer

You are ready to take your brand strategy knowledge to the next level for your business and this is how to do it. This entire bundle provides you everything you need to explore the core elements of brand strategy. Develop your understanding of the 3Cs— Company, Competition and Customer, and how they impact your business as a foundation to actionable strategies for growth.

The mind, once stretched by a new idea, never returns to its original dimensions.” -Ralph Waldo Emerson

What’s Included:

• 88 pages of brand strategy guidance, insights and exercises that will fill gaps in your thinking,
turn ideas into insights, bring structure to your decision making, and drive more purpose and passion into your brand.

• Develop knowledge about your Company, Competition and Customer
• Deep Drive on 12 Primary Archetypes
• How to Use Archetypes to Grow Your Business
• Examples of Famous Brand Archetypes
And More…

1

$495.00

Other Volumes and Bundles

Company Workbook 01:
Purpose, Vision, Mission & Values
$145.00

Company Workbook 02 Personality and Archetypes

Company Workbook 02:
Personality & Archetype
$145.00

Competition Workbook 03 The Market and Your Differentiation

Workbook 03: Competition
The Market and Your Unique Selling Proposition
$145.00

Customer Workbook 04 Your Customer and Value Propositions

Workbook 04: Customer
Ideal Customers and Your Value Proposition
$95.00

Complete Rival Up! Series
Print Edition w/ Binder

Coming Soon

Stay Connected

Receive additional workbook insights and bonus supplements to your purchase.

    Stay Connected

    Receive additional workbook insights and bonus supplements to your purchase.