Project
Little Red Dot Kitchen
Little Red Dot Kitchen.
The Challenge:
Little Red Dot Kitchen knew they had a problem when they noticed a retailer had their product displayed in the pet food aisle. We’re not kidding. This was a real problem and one that can be all too common when non-food focused creative agencies take a “stab” at food packaging. From messaging and communications to flavor cues and shelf appeal, the previous packaging had it all wrong and road-blocked success for this small business.
The Solution:
We moved fast and relied on our ability to cut to a solid solution based on our expertise. The resulting solution nailed the cultural origins of this curious meat product, helped differentiate it from jerky, provided a product view all while helping it visually leap off the shelf and literally leap into customers shopping carts.
PACKAGING
TRADESHOW
Project
Little Red Dot Kitchen.
The Problem:
Little Red Dot Kitchen knew they had a problem when they noticed a retailer had their product displayed in the pet food isle. We’re not kidding. This was a real problem and one that can be all too common when non-food focused creative agencies take a “stab” at food packaging. From messaging and communications to flavor cues and shelf appeal, the previous packaging had it all wrong and road-blocked success for this small business.
The Solution:
We moved fast and relied on our ability to cut to a solid solution based on our expertise. The resulting solution nailed the cultural origins of this curious meat product, helped differentiate it from jerky, provided a product view all while helping it visually leap off the shelf and literally leap into customers shopping carts.
PACKAGING
COLLATERAL
TRADESHOW
